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Workshop: Putting Purpose at the Heart of Your Business

What makes a new business successful? One answer: Breakthrough innovation with a mission that creates a community of loyal customers.

Join eō’s open workshop on Putting Purpose at the Heart of Your Business with Will Mercer. Learn about the value of mission in driving new business.

The eō Business Incubators are Ukraine’s premier seed-stage mentor-driven incubator program. America House Kyiv is pleased to host the first 4-month incubator facilitated by the USAID Competitive Economy Program to support technologists and entrepreneurs in launching and scaling their industry-changing technology businesses.

Will Mercer is a career problem solver; he works with early stage businesses to clarify their mission and strategy. His career spans entrepreneurship, finance, and strategy consultancy. In 2015, Will became Head of Strategy of The Trampery, a workspace provider for creative startups. During his tenure he drove the growth of the business which included operating five spaces across London, developing a new co-living village, and delivering an international consulting business with projects in Oslo and the Balkans. In 2017, he moved to France to start a new type of residential work and event space in a fairy tale castle. Chateau de La Salle successfully launched in May 2018. Since then, Will has operated as a freelance strategist, with projects such as advising USAID in Ukraine, developing a place-making strategy for Lingang, a new city in China, and developing the strategy for the European Creative Hub Network. He is currently the Venture Director at Zag, a commercial design consultancy that has created new products for customers such as Facebook, Yamaha, and Lego. Will is a judge on Marriott Hotel’s Test Bed program and for the Hult Prize.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗽𝗼𝗿𝘁 𝗼𝗿 𝗱𝗿𝗶𝘃𝗲𝗿’𝘀 𝗹𝗶𝗰𝗲𝗻𝘀𝗲 𝘁𝗼 𝗲𝗻𝘁𝗲𝗿 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗛𝗼𝘂𝘀𝗲. 𝗢𝗻𝗹𝘆 𝘁𝗵𝗲𝘀𝗲 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘃𝗮𝗹𝗶𝗱 𝘁𝗼 𝗮𝘁𝘁𝗲𝗻𝗱 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝘁.

Earlier Event: June 19
Yoga with Matt Kriteman
Later Event: June 19
Wednesday English@America House
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