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Workshop: Turning Ideas Into Business

Do you have an idea that will transform the world? Is it the blueprint for the next Facebook?

Most startups fail, and most successful startups transform into a business model that bears little resemblance to the original idea.

At the core is the need to understand what makes your business valuable to your customers – who will benefit, how will they benefit, and why should they use your product and not someone else’s.

Discuss all of these, with some real-world examples from her business experience, with Nataliya Limonova . Learn from her mistakes :)

This public event is part of the eō Business Incubators curriculum - Ukraine’s premier seed-stage mentor-driven incubator program. America House Kyiv is pleased to host the first 4-month incubator facilitated by the USAID Competitive Economy Program to support technologists and entrepreneurs in launching and scaling their industry-changing technology businesses.

Nataliia Lymonova is a co-founder of SNITE, which grew from a small family enterprise launched in 1997 to a national and international manufacturer and exporter of furniture. By 2007, SNITE had 22 dealers located throughout Ukraine, as well as four showrooms in Kyiv. SNITE exports furniture to Russia and Kazakhstan, and beginning in 2018, it began to offer products for sale in Toronto, Canada. Nataliia’s responsibilities at SNITE include business strategy, business development, marketing strategy, sales management, R&D, finance, and people management. Nataliia is also actively engaged in promoting education, including as Chairman of the Committee on Education of the Union of Ukrainian Entrepreneurs, co-founder of the Creative International Children’s School (in Kyiv and Lviv), co-founder of the Methodical Center “Insight,” and a member of the Strategic Advisory Group of the Ukrainian Ministry of Education and Science.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗮𝘀𝘀𝗽𝗼𝗿𝘁 𝗼𝗿 𝗱𝗿𝗶𝘃𝗲𝗿’𝘀 𝗹𝗶𝗰𝗲𝗻𝘀𝗲 𝘁𝗼 𝗲𝗻𝘁𝗲𝗿 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗛𝗼𝘂𝘀𝗲. 𝗢𝗻𝗹𝘆 𝘁𝗵𝗲𝘀𝗲 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘃𝗮𝗹𝗶𝗱 𝘁𝗼 𝗮𝘁𝘁𝗲𝗻𝗱 𝘁𝗵𝗶𝘀 𝗲𝘃𝗲𝗻𝘁.

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