Maximizing Your Marketing Impact for a Cause: Tips from a Seasoned Communications Strategist
- America House (map)
If you are contemplating the best ways of really reaching your audience, and making them act and respond, you need to come to this presentation.
If you would like run an informational or marketing campaign on a shoe-string budget, you need to come to this presentation.
With 15+ years of experience as a brand and communications strategist, Izzy Chan has worked with global brands such as Apple, Google, Visa, Nike, Honda and Audi in building their brands, and making their marketing communications as impactful as possible. While big clients often see the value of bringing on a strategist to make sure their million-dollar marketing campaigns are well-spent, small businesses and non-profits often make do without a strategist given their limited resources. Yet it is precisely when resources are scarce when it is crucial that every hard-earned dollar is thoughtfully-invested, and every minute squeezed out of a busy schedule is well-spent. In this workshop, Izzy will share the strategic tools and processes that she uses with her corporate clients, and explain how non-profits, indie-filmmakers, and small businesses can adapt those same tools to help them build their brand and optimize their marketing efforts. She will use examples from her own experience as an independent documentary filmmaker, promoting two crowdfunding campaigns and multiple screenings for The Big Flip on a shoe-string budget with just herself and an intern.
Izzy Chan has been invited to Ukraine by the U.S Embassy as a representative of U.S. State Department supported American Film Showcase program.
The event will be in English. To attend the event please register below.
Remember to bring your passport or driver's license.
Elle Woods, a fashionable sorority queen is dumped by her boyfriend. She decides to follow him to law school, while she is there she figures out that there is more to her than just looks.
The Podcast club will feature podcasts that are on a variety of themes and feature many different perspectives. Participants will get new opportunities to get more listening practice outside of the classroom, while learning new vocabulary and content each Saturday while discussing the week’s podcast episode.
Filmmaker and omnivore John Papola, together with his vegetarian wife Lisa, offer up a timely and refreshingly unbiased look at how farm animals are raised for our consumption.
America House is debuting a program for Teacher's of English that will feature resources freely available on the American English Website. Focusing on materials for student-centered learning, there will be something for teachers to use at any level.
26 лютого чекаємо вас на концерті гурту Fireplays — учасників нашої літньої програми TALENT unCOVERed, а також частих гостей наших заходів. Гурт Fireplays — це нове поєднання альтернативного та інді-року. Хлопці вже випустили 2 альбоми, а під час цього концерту презентують сингл "In the way".
Through attending the Culture and Community English class, you will improve your English language proficiency in all areas including reading and writing, gain more practice using English, learn more about American culture and engage with many interesting and contemporary topics.
We'll cover these questions and more during this Wednesday's speaking club on Media Literacy. Grab a friend and get ready to be engaged. See you there!
На презентації Ви дізнаєтеся про те, як стати фіналістом програми Ukraine Global Scholars та про процес подачі заявок до західних шкіл й університетів.
Kenneth R. Felts, M.A., Viterbo University, Director, International Admissions, will help you navigate through the admission requirements and will provide tips on how to be a successful applicant for admission into U.S. colleges and universities.
Приєднутесь до всеукраїнського заняття з пошуку фактів та дізнайтесь, як не потрапити на гачок маніпуляцій та не обрати кота в мішку. Будемо вчитися вимикати емоції та приймати рішення з "холодною головою", відокремлювати факти від суджень та шукати факти.