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Professional Chat with Lori Banducci

Join us for a professional chat on the theme of "Marketing: creating emotional connections between products and people". Discussant: Lori Banducci.

Lori Gibson Banducci will be hosting a brief discussion of how successful marketing is a process of creating an emotional connection between products and people followed by an extended question and answer period aimed at individuals interested in contemporary product marketing in the United States. Ms. Banducci is a marketer/manager with broad based experience in US corporations (large and small), academics & non profits. Her specialties include marketing and managing with a conscience; branding strategy; public relations; consumer goods marketing; strategic communications; branding, marketing and business management for professional service companies. Recently she has been VP Marketing Operations at Scentsy, Inc., a founding board member of Artisans4Hope, a non profit organization of refugee artisans living in Boise, Idaho, and owner of a business working to market products made by women's cooperatives in Latin America. She is also a Board Member of the Idaho Conservation League.

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