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9 Free Online Courses to Expand Your Knowledge of Marketing

Do you have an itch to broaden your marketing skills to meet career demands? You are not alone. In today’s globalized economy, many budding marketing professionals are seeking out ways to expand their knowledge for both personal and career growth. Here are some great (and free) online courses to help you get started.

Marketing Analytics: Marketing Measurement Strategy

Start Date: October 1, 2017

Created by: UC Berkeley

This marketing course highlights ways to efficiently gauge market trends and offers strategies to measure marketing success. Emphasized in this course is the utility of analytically-based marketing patterns.

Marketing Management

Start Date: September 6, 2017

Created by: IIMB

Learn ways to apply marketing theories into practice in this leadership-oriented course. Undertake lessons that incorporate real world business examples, strategic enterprise, and resource management.

Marketing Analytics

Start Date: December 10, 2017

Created by: Columbia University

Taking a quantitative approach, this course will teach students how to properly assess and utilize marketing phenomena. Students will learn how to forecast marketing trends using statistics to better understand how consumers purchase products.

Introduction to Marketing

Start Date: January 1, 2018

Created by: University of British Columbia

Topics include marketing research, pricing, effective communication, and social media strategies. Students in this course will learn the fundamentals of making a profit and the driving factors behind consumer spending.

Global Marketing Strategy

Start Date: October 22, 2017

Created by: Thunderbird School of Global Management

Curious about the international aspects of marketing? This course delves into marketing strategies designed to compete on a global scale, as well as the ways in which such global consideration affects corporate decision making.

Social Media Marketing

Start Date:  November 5, 2017

Created by: Boston University

The world of social media has created a wealth of opportunities for marketers and advertising, as this course attempts to address. Among the learning objectives are how to develop a smart social media marketing strategy and how to manage social media itself.

Evidence-Based Stakeholder Marketing

Start Date: Self-Start

Created by: Australian National University

This course teaches aspiring or current managers how to assess evidence to support successful marketing strategies. Effective communication toward consumers as part of a marketing team is emphasized.

Introduction to Marketing: Tools to Set Enterprises Apart

Start Date: October 1, 2017

Created by: University of Edinburgh

Learn the essentials of strategy and consumer awareness in this comprehensive approach to marketing. Topics include branding, pricing, integrated marketing communication, and segmentation.

Viral Marketing and How to Craft Contagious Content

Start Date: September 25, 2017

Created by: University of Pennsylvania

This course is all about increasing your influence to effectively target and draw consumers toward your brand. Learn how to create the next viral idea and market it successfully.



Nick Irvin is a 3rd year undergraduate studying at UC Davis. He enjoys reading, writing, and golfing.

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